Your existing brand is tired and rusty and needs a jumpstart. It could be that all you need is a tweak here and there but you need help to figure out exactly what needs refreshing. With so many components to consider – your physical assets (think: logo, tagline, site design, marketing materials) to your brand’s core values (maybe you’ve perfected your product so it’s time to fine tune your customer service skills) to your method of engagement with your audience (is it time for a newsletter? a Pinterest community?) – it can be a challenge to know where to begin and just how much needs changing.
Let’s take a look at what’s working for you and where you can up the ante when it comes to your brand image.